Manager, Marketing - Lip Lab (Finance)

Job Description

ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• "Can Do" Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $105,700 - $132,200 per year based upon a San Francisco location. Offered salary is dependent upon experience and location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, KVD Beauty, Lip Lab.

Summary:

The Marketing Manager, Lip Lab will be responsible for marketing initiatives to support the Lip Lab retail locations and brand including new store openings across digital, social and influencer channels.

Job Responsibilities:

• Identify, recommend, and execute localized marketing initiatives that align with overall brand strategies and achieve specific performance metrics
• Track and manage budgets to ensure efficient allocation of resources

• Lead and drive the content planning process with cross-functional teams, ensuring seamless execution across website, operations, and store teams. Craft an organic content strategy for Instagram and TikTok, capitalizing on each platform's strengths

• Own community management for all our social channels, fostering a vibrant online space and building brand loyalty
• Conduct market research to identify trends, opportunities and competitive insights and use them to develop social, digital and content marketing strategies.

• Analyze influencer & content performance and track the effectiveness of all content, providing monthly reports with insightful learnings
• Lend a hand in creating compelling decks to support various business needs
• Plan and execute flawless new store opening events to fuel Lip Lab growth, leveraging social media, influencers and on-site activations, to create a buzz and generate excitement. You will also help develop post-launch social and influencer strategies to foster customer engagement, brand loyalty and ultimately lead to each store's success.

Experience:

• Bachelor's degree in marketing, business or a related field
• Proven track record of developing and executing successful marketing campaigns
• Retail & beauty experience a plus, but not a must have
• Proven experience in planning and executing successful digital, social and influencer marketing campaigns, bonus if with a retail brand or experience.
• Curious and passionate about innovation within the marketing space, always looking to find what's next

• Strong understanding of social media best practices and trends by platform

• Collaborative spirit- must be a strong communicator and be able to collaborate effectively with cross functional teams.
• Data driven approach to social and influencer, with the ability to track and analyze to inform future strategies.